When content is everywhere, it pays to go deep
Publishing content is not open heart surgery if you millimetre to the left or to the right it isn’t going to produce significant problems. However, this is how a lot of people think of content marketing, up to the point where the need to hit that publish button. As a… …
Last year September I had the honour to give a talk at the Google Campus in Madrid during the yearly xSpain conference. I talked about one of my favourite subjects to talk about for startups. Getting validation. Is the company you're trying to build, really solving a problem. And if there… …
Everybody can come up with the next BIG idea. The next big thing which is going to revolutionise the world! You see a problem, and you think to yourself, that whatever it is you are going to build, will solve that problem for a lot of people. And is,… …