When content is everywhere, it pays to go deep
It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads, so they get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are… …
Winning in Content Marketing, means you need to go further than just producing content for the sake of creating content. It needs to appeal to the reader by helping them solve their problems, AND it needs to appeal to search engines, so you get a good ranking. But how… …
Two things; creating content is hard and time-consuming, and people trust people more than you talking about your own stuff. As a result, companies should start to embrace User Generated Content as part of their content marketing strategy to help build relationships with their audience and at the same time… …