When content is everywhere, it pays to go deep
As a content marketer myself I know how much time and effort can sometimes go into creating that right piece of content. And of course, finding the right medium to publish it to get the results that are needed to help grow our business. The only way to be able… …
What is the first thing that comes to your mind when you hear about Google Analytics? For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can… …
In my latest article, I'm going to talk about getting new customers and the value they bring to your organisation throughout the time that they are your customers. After all, getting new customers takes a lot of work. You have to take your time for them to get to know… …
If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part of a small business or startups, you’re also probably doing a million different things at the same time. You’re trying to feed your sales funnel,… …
When you’re thinking about different marketing channels to talk and engage with your ideal customers. What is the first thing that comes to mind? Probably Facebook with its 1.65 billion active users. Maybe Instagram with it’s 800 million active users? What about Twitter with its 330 million active users or… …
Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. And what is the first thing you do when you have a problem? Call the A-Team? Almost... Right, you Google it. One of the websites that always… …
Twitter, it is every marketer's favourite social network, but at the same time, it has become harder and harder as a small business to make it work for you. With over 330 million monthly active users it could be a traffic goldmine for your organisation. However, there are also 500… …
There comes a moment in every startup’s life that you have to move it forward. Going from a side project, or side hustle to an actual product or service launch. When thinking about it, what are the first things that come to your mind? Probably something like excitement, like a… …
Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail. The holy grail so for all companies should be to start generation traction. After all, traction is the best way to improve your chances of startup success. Traction is a sign… …
Have you ever tried cold-emailing the CEO of a big company? Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation. Unlike Google Ads, or even content marketing, cold emailing allows you to narrow… …