When content is everywhere, it pays to go deep
Winning in Content Marketing, means you need to go further than just producing content for the sake of creating content. It needs to appeal to the reader by helping them solve their problems, AND it needs to appeal to search engines, so you get a good ranking. But how… …
What are the best marketing channels to drive traffic to your site? Bill Widmer wanted to know. He had to know. So, Bill asked over 30 marketing experts one simple question: What is the #1 marketing channel sending traffic to your site? He figured, hell, if I can find what where the experts… …
Last year September I had the honour to give a talk at the Google Campus in Madrid during the yearly xSpain conference. I talked about one of my favourite subjects to talk about for startups. Getting validation. Is the company you're trying to build, really solving a problem. And if there… …
Two things; creating content is hard and time-consuming, and people trust people more than you talking about your own stuff. As a result, companies should start to embrace User Generated Content as part of their content marketing strategy to help build relationships with their audience and at the same time… …
Content marketing is a beast that a lot of people would like to tackle. Starting with the creation of content is the easy part, though, keeping the engine running and consistently coming up with new ideas is a different challenge. But if you don't keep on creating new content, you almost… …
Don't you ever have the feeling that you could make more out of your daily commute? Sitting in the car, or public transport going to the office, having the feeling that you might be wasting your time? I get it; sometimes you just want to relax right? But, those dead… …
It seems everyone wants to start their own business nowadays. Although 2015 might be one of the best of times in history to start a company, there are still lots of challenges ahead if you want to get your business off the ground. Read the below advice of me and others… …
Laura Moreno has started this great new podcast: "Where Expert Growth Hackers and Founders Share their Most Successful Hacks" also known as "The Growth Hacking Podcast". I had the honours to be interviewed and am now listed between rockstars like Neil Patel, Justin Winter, Casey Armstrong and others. Be sure to check… …
The startup world seems to have no limits when it comes sprouting new companies. Some may be less groundbreaking than others, but hey, it keeps our generation going. The StartupBus accelerates this trend. We spoke with Hans, one of the organizing masterminds behind this project, and found out: what… …
Last week I got a small interview with the amazing people behind 24sessions. I love the concept behind this Dutch Startup. For those of you whom never heard about 24sessions: 24Sessions is a marketplace that connects people that need advice with experts who can give advice over live video. 24sessions allows… …