How many interested customers or clients reach out to you via your contact form? Next, to your About Us page, your Contact page is one of the most important pages on your entire site. This is especially true if you’re offering a service based business that relies on people reaching… …
How to Create the Perfect About Page That Drives Leads
Does your About Page make you leave money on the table? Your brand's About Us page is prime real estate for leads looking to do business with the company. Most of the time, however, they are one of the most overlooked pages on any website. So if this is such… …
How Facebook Groups Can Help You Increase Your Organic Reach
Most of the articles you’ll read about Facebook marketing discuss how to increase engagement, traffic and sales via a business Page. But did you know that Facebook Groups are a goldmine for marketing? Compared to a traditional Facebook Page, where most communication is still one way, and organic reach is… …
How To Use LinkedIn To Get A Higher Return On Your Content Marketing
LinkedIn may not be the biggest or the sexiest social networks of them all, but it is one that houses some of the most profitable decision-makers across numerous industries. Just that fact alone, makes it a perfect fit for B2B companies, especially when trying to the decision makers. The least… …
How To Get Started With Social Audio For Your Business On Anchor
For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention. Your leads, your customers they… …
Using Instagram For Your (Small) Businesses, A Complete Guide
Instagram has the highest engagement rate for brands among all social networks. And with all the hard innovation done lately *cough* it is a fascinating platform for brands to start putting it front and central in their social media strategy. If you already started or if you still need to… …
Lead Generation Doesn’t Stop At The Conversion: Using Thank You Pages To Take Your Post Conversion To The Next Level
If you are thinking about optimising the conversion on your website, what is the first thing that comes to mind? Call-To-Actions, Landing Pages, page loading speed, mobile optimisation? Probably the last thing on your mind is your Thank You pages. Your Thank You pages, the pages your freshly converted… …
10 Landing Page Mistakes That Are Killing Your Chances At Conversion
It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads, so they get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are… …
SEO Copywriting: How To Write Content That Both Google And Your Visitors Will Love
Winning in Content Marketing, means you need to go further than just producing content for the sake of creating content. It needs to appeal to the reader by helping them solve their problems, AND it needs to appeal to search engines, so you get a good ranking. But how… …
30+ Experts Reveal Best Marketing Channels to Drive Massive Traffic
What are the best marketing channels to drive traffic to your site? Bill Widmer wanted to know. He had to know. So, Bill asked over 30 marketing experts one simple question: What is the #1 marketing channel sending traffic to your site? He figured, hell, if I can find what where the experts… …