When content is everywhere, it pays to go deep
Did you know that the average lifespan of a webpage is around 100 days? This means that that beautiful, interesting experience your visitor is expecting can turn sideways when they are greeted with the dreaded 404, or “page not found” message. One error page can kill all your hard work.… …
When you launch a website, it can be pretty frustrating when you realize that traffic doesn't just show up at your door. Starting at zero is tough, but I'll clue you in on some solutions to solve this. Henry Foster went and asked some experts for their thoughts on the… …
How many interested customers or clients reach out to you via your contact form? Next, to your About Us page, your Contact page is one of the most important pages on your entire site. This is especially true if you’re offering a service based business that relies on people reaching… …
Does your About Page make you leave money on the table? Your brand's About Us page is prime real estate for leads looking to do business with the company. Most of the time, however, they are one of the most overlooked pages on any website. So if this is such… …
Most of the articles you’ll read about Facebook marketing discuss how to increase engagement, traffic and sales via a business Page. But did you know that Facebook Groups are a goldmine for marketing? Compared to a traditional Facebook Page, where most communication is still one way, and organic reach is… …
LinkedIn may not be the biggest or the sexiest social networks of them all, but it is one that houses some of the most profitable decision-makers across numerous industries. Just that fact alone, makes it a perfect fit for B2B companies, especially when trying to the decision makers. The least… …
For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention. Your leads, your customers they… …
Instagram has the highest engagement rate for brands among all social networks. And with all the hard innovation done lately *cough* it is a fascinating platform for brands to start putting it front and central in their social media strategy. If you already started or if you still need to… …
If you are thinking about optimising the conversion on your website, what is the first thing that comes to mind? Call-To-Actions, Landing Pages, page loading speed, mobile optimisation? Probably the last thing on your mind is your Thank You pages. Your Thank You pages, the pages your freshly converted… …
It can happen to the best of us, you’re spending lots of money buying ads, you’ve designed and optimised your ads, so they get lots of clicks, but there are no conversions. You double checked again to make sure the links are not dead in the ad, and they are… …