When content is everywhere, it pays to go deep
Around two weeks ago I got approached by Nicholas Scalice from Earnworthy hosting the Growth Marketing Toolbox podcast. One or two emails later and we're having a great talk about coming up with content ideas to run your content marketing machine. In this episode, you’ll learn: How-to you personalize your… …
As a content marketer myself I know how much time and effort can sometimes go into creating that right piece of content. And of course, finding the right medium to publish it to get the results that are needed to help grow our business. The only way to be able… …
What is the first thing that comes to your mind when you hear about Google Analytics? For most people it has probably something to do with Search Engine Optimisation (SEO), but did you know that next to that Google Analytics (GA) also holds tons of insights into how you can… …
In my latest article, I'm going to talk about getting new customers and the value they bring to your organisation throughout the time that they are your customers. After all, getting new customers takes a lot of work. You have to take your time for them to get to know… …
If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part of a small business or startups, you’re also probably doing a million different things at the same time. You’re trying to feed your sales funnel,… …
A picture can tell a thousand words has never looked more real than when you open up the Instagram application on your phone. Instagram is THE social network to tell your stories through images. And while you might already be using lots of different social networks, like Facebook and Twitter… …
When you’re thinking about different marketing channels to talk and engage with your ideal customers. What is the first thing that comes to mind? Probably Facebook with its 1.65 billion active users. Maybe Instagram with it’s 800 million active users? What about Twitter with its 330 million active users or… …
Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. And what is the first thing you do when you have a problem? Call the A-Team? Almost... Right, you Google it. One of the websites that always… …
Twitter, it is every marketer's favourite social network, but at the same time, it has become harder and harder as a small business to make it work for you. With over 330 million monthly active users it could be a traffic goldmine for your organisation. However, there are also 500… …
Although voice might sound like the new kid on the block, it has already been out there for some time and has been growing steadily right under our noses for the last couple of years. All the way back in October 2014, Google and Northstar Research concluded that more of… …