Building a successful company is hard, really hard. There is a reason that nine out of ten startups fail.
The holy grail so for all companies should be to start generation traction.
After all, traction is the best way to improve your chances of startup success. Traction is a sign that something is working. If you charge for a product, it means that customers are buying. If your product is free, it means your user base is growing.
Traction is powerful. Any problem you might be facing as a company is easier to tackle when you got traction.
In other words, traction trumps everything.
And while it is easy to measure more people buying your product, it is a different story if you want to measure your brand awareness is growing. How the traction of your brand is happening.
My latest post is a post that has been two years in the making. It has been playing in the back of my mind for such a long time, and although I already wrote some posts leading up to this one, this post has been postponed for far too long.
In it, I will guide you in the process of measuring your branding activities, and it includes a helpful canvas to help track your progress as you move along running branding experiments.
I think it’s great of course, but I’m not alone one of the early feedback I got on the canvas for example:
- Yea, this is awesome! I’ve never seen it laid out so clearly before – Bill Widmer
- I think it makes a lot of sense – Ben Jacobson
So be sure to check it out, I’m pretty stoked about it, and of course, if you got any feedback, drop me a line!