How To Get Started With Social Audio For Your Business On Anchor

For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention. Attention, not impressions.

So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention.

Your leads, your customers they need to consume your content.

Consumers are listening to more and more podcasts on the go.

Getting started with Podcasts for your business was a difficult process up until recently, you had to buy the correct equipment, set up ways for distributing your content, etc.

Not anymore, Anchor is here to help your business not just built a great podcast but also lets you engage with your audience from the get go.

In this article, I show you how you can use Anchor (and podcasting) for your business.