Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy.
And yes, it works for leads too! To the point where lead generation has become the most important goal for B2B content marketers in 2017, according to Content Marketing Institute.
Scoop.It decided to ask me and eight others how you can generate leads through content. People like Sweta Patel, Jason Quey, Tom Hunt, Shayla Price, Justas Markus, Peter Seenan, Ottomatias Peura and Guillaume Decugis.
My advice in a nutshell?
If you want to generate leads, start with helping your target audience.