Have you ever tried cold-emailing the CEO of a big company?
Sending the right cold email can land you your next client, employee or job. It can be one of the most effective channels of lead generation.
Unlike Google Ads, or even content marketing, cold emailing allows you to narrow down your focus and not reach a broad set of people, but only a selected individual with a highly targeted message.
But when was the last time you send one? How did that go?
Most of us have a bit of a love-hate relationship with cold email, but it doesn’t have to be this way.