If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part of a small business or startups, you’re also probably doing a million different things at the same time.
You’re trying to feed your sales funnel, increasing brand awareness, driving engagement on your social media content, and on top of that, you’re also trying to create as much valuable content as possible.
Trying to grow your email list might be something that is left behind, getting not as much attention as it should be. And maybe you’re tempted to take one of those offers to buy a list and quickly grow like this.
Like most things in life though, taking the easy route rarely is good for you in the long term.
So why would buying email list be such a bad idea?
What could it do to your sender reputation?
And even better, how can you start building your lists even while you’re sleeping?
If you weren’t convinced yet, my latest post on the Inbound Rocket blog got you covered to convince you to take the long road, with some great examples.