Who is Hans van Gent?

Organic marketing runs through the veins of Hans, who’s always trying to get the most out of life and business.

He founded User Growth, a content marketing, SEO, and paid media agency. Next, he is building the Evergreen Content Poster to help businesses get more results from their online marketing spend and the Sprout SEO 🌱 Browser extension to help you speed up your SEO auditing. In his work, he’s constantly pushing the envelope of technology and digital media and looking for new creative ways to help them get more sales, raise awareness, and build their (digital) brand.

In the past, he worked successfully on various campaigns and online platforms for some of the more prominent brands of Unilever, Nestlé, Amnesty International, World Nature Fund, the European Parliament and Commission, PSA Group, ING, Ferrero, and others.

Next to his work in advertising, he mentors startup founders about customer development and applying lean startup mechanics for branding and marketing.

He’s spoken about this subject at Google Campus Madrid and has been named one of the top 20 content marketers to follow by Small Business Trends.

He mentors and helps to organize the StartupBus (former director of Europe), the Startup Foundation Experience, StartupWeekend, and online via 24 sessions.

He launched Inbound Rocket as a way for struggling businesses to generate more leads through their (WordPress) website.

Specialties: (technical) SEO, content marketing, creative thinking, and knowledge in marketing strategy, CRM, Customer and Business Development, inbound marketing, campaigning, growth hacking, social, to (online) marketing.