Freelance SEO Consultant in Brussels, Belgium

Hi, I’m Hans van Gent. I help SaaS companies and ambitious brands grow with technical SEO, content that converts, and search strategies built for today’s reality: fewer clicks, more comparison intent, and more AI-driven discovery.

I’m based near Brussels, Belgium and work with teams across Europe and globally, including high-growth companies and large organizations.

About Hans van Gent

I got into digital marketing by obsessing over one question: how do you turn attention into predictable demand.

Since then I’ve worked across agencies, brands, and startups, always focused on organic growth. Today I combine hands-on consulting with building practical search tools. That blend is my edge: strategy tied to business outcomes, plus execution that ships.

If you’re looking for a freelance SEO expert in Belgium or the Netherlands who can go deep on technical SEO and still think like a growth strategist, you’re in the right place.

What I do

Technical SEO

I fix the foundation that blocks growth.

• Technical SEO audits with a prioritized roadmap
• Indexation, crawl efficiency, internal linking, and site architecture
• Core Web Vitals and performance improvements
• Migrations, redirects, and SEO-safe releases
• Diagnostics for ranking drops and algorithm impact

Content strategy that converts

I build content systems that produce revenue, not just traffic.

• Keyword and topic strategy based on intent and commercial value
• Content briefs that writers can execute quickly
• Updating and expanding existing pages for compounding gains
• “Alternatives”, “vs”, and comparison programs for bottom-funnel demand
• Content hubs that build authority in the Benelux and for international markets

Modern search visibility

Search is no longer just ten blue links. I help brands show up in the moments that matter across:

• Google Search and Discover
• Branded demand and comparison journeys
• AI-driven discovery and answer experiences
• Multi-market and international visibility

Tools I build

I build tools because SEO teams waste too much time on repetitive analysis and fragmented data.

• SERP Smoothie
  A product that blends Google Ads and Google Search Console data into one view, so teams can connect paid and organic search and find opportunities faster.
• Sprout SEO
  A browser extension that speeds up SEO auditing and makes quality checks frictionless.
• Evergreen Content Poster
  Built to help teams get more ROI from the content they already published, without constantly starting from scratch.
• SEOs Against The Internet
  A card game inspired by Cards Against Humanity, made for SEOs. It’s a side project that pokes fun at modern search, algorithm chaos, and the realities of the SEO industry.

If you want SEO advice from someone who also builds the tooling, that’s what you get here.

Clients and experience

I’ve worked on growth, SEO, and digital strategy for a mix of global brands, public-sector organizations, and high-growth companies.

That includes Nestlé (Nespresso, Purina, Nestlé Baby), Unilever, Binance, ING, Ferrero, PSA Group, Amnesty International, WWF, the European Parliament and Commission, the Flemish Government (Vlaamse Overheid), the Data Protection Institute (Belgium), SVEA Solar, Interoffices, and publishers like Silicon Canals, plus US-based organizations such as the Clinton Health Access Initiative.

I also mentor founders on customer development and how to turn positioning, messaging, and content into sustainable growth.

Speaking and community

I share what I learn about SEO, organic growth, and modern search through talks, mentoring, and podcasts.

I’ve spoken at Google Campus Madrid and was listed as one of the content marketers to follow by Small Business Trends.

I’ve also mentored founders and helped organize programs such as StartupBus (former Director Europe), Startup Weekend, Startup Foundation Experience, and online mentoring through 24sessions.

SEO Podcast appearances

If you prefer audio, you can listen to my podcast appearances here: