Hans van Gent
Introducing Google Trends integration in Sprout SEO 🌱: Real-Time Search Trend Data Ever found yourself bouncing between Google Search and Google Trends, trying to gauge keyword popularity while doing research? We've all been there, and it's not the most efficient… …
When content is everywhere, it pays to go deep
Who I am, and why I want to help you succeed.
Who is Hans van Gent?
Organic marketing runs through the veins of Hans, who’s always trying to get the most out of life and business.
He founded User Growth, a content marketing, SEO, and paid media agency. Next, he is building the Evergreen Content Poster to help businesses get more results from their online marketing spend and the Sprout SEO 🌱 Browser extension to help you speed up your SEO auditing. In his work, he’s constantly pushing the envelope of technology and digital media and looking for new creative ways to help them get more sales, raise awareness, and build their (digital) brand.
In the past, he worked successfully on various campaigns and online platforms for some of the more prominent brands of Unilever, Nestlé, Amnesty International, World Nature Fund, the European Parliament and Commission, PSA Group, ING, Ferrero, and others.
Next to his work in advertising, he mentors startup founders about customer development and applying lean startup mechanics for branding and marketing.
He’s spoken about this subject at Google Campus Madrid and has been named one of the top 20 content marketers to follow by Small Business Trends.
He mentors and helps to organize the StartupBus (former director of Europe), the Startup Foundation Experience, StartupWeekend, and online via 24 sessions.
He launched Inbound Rocket as a way for struggling businesses to generate more leads through their (WordPress) website.
Specialties: (technical) SEO, content marketing, creative thinking, and knowledge in marketing strategy, CRM, Customer and Business Development, inbound marketing, campaigning, growth hacking, social, to (online) marketing.
Hans has been published in & featured by
What others are saying
If you want content that cuts through the clutter, adds value with practical takeaways, drives action, and is based on real-world research … then there are few people doing it better than Hans. Read, share, and do whatever you can to work with him.
Aaron Orendorff
All the content Hans creates is practical, original and well-researched. If Hans wrote it, it’s worth the click.
Andy Crestodina
Hans is a top-notch SEO expert. His content and insights are consistently compelling, well-structured, entertaining, and insightful. His expertise in the inbound and growth marketing landscapes is comprehensive and always up-to-date—definitely a talent to keep your eyes on.
Ben Jacobson
I had the chance to be coached by Hans during my participation to a StartupWeekend in Brussels. Hans manages to point out the priorities out of lengthy debates and help you focus on the essential. When as a team we were struggling with defining our strategy, he challenged us the right way to open up the discussion and unblock the situation.
Grégoire de Hemptinne
I had the pleasure of interviewing Hans for the Growth Hacking Podcast. The information he shared defines him as one of the thought leaders in the startup world. I would highly recommend working with him. He shared with our listeners amazing information!
Laura Moreno Cabanillas
Hans is the right sparkle that will help your organisation to increase awareness and understanding around digital innovation and emerging trends. He perfectly combines a mix of good understanding into business practices and technological background into upcoming trends.
José Fernandez
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